Free Tool For Contractors

Find Out Exactly Where Your
Business Is Losing Jobs Online

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Section 1 of 5: Get Found Question 1 of 15
Section 1: Get Found
Question 1 of 15
Is your Google Business Profile fully set up?
Hours, address, phone number, photos, and services all filled in.
Section 1: Get Found
Question 2 of 15
Does your business show up in the Google Map Pack?
The 3 businesses that appear on the map when someone searches your trade near them.
Section 1: Get Found
Question 3 of 15
How many Google reviews does your business have?
More reviews = more trust signals = higher map ranking.
Section 2: First Impression
Question 4 of 15
When someone lands on your website on a phone, what happens?
Over 75% of trade searches happen on mobile. Your site has 3 seconds to hold them.
Section 2: First Impression
Question 5 of 15
Does your website have a clear call-to-action above the fold?
Above the fold means visible without scrolling. A phone number, "Book Now" button, or quote form.
Section 2: First Impression
Question 6 of 15
Does your website show trust signals?
License numbers, real photos of your team and work, certifications, and reviews embedded on the page.
Section 3: Speed to Lead
Question 7 of 15
How fast do you typically respond to a new inbound lead?
Speed to lead is the single biggest driver of job close rate. Leads contacted in 5 minutes convert at 9x the rate of those contacted after 30 minutes.
Section 3: Speed to Lead
Question 8 of 15
What happens when someone calls and you can't answer?
Missed calls are missed jobs. What does your missed call experience look like?
Section 3: Speed to Lead
Question 9 of 15
Do you have any automated follow-up for leads who don't book on the first contact?
Most leads don't book on the first touch. A follow-up sequence can recover 20 to 40% of those leads.
Section 4: Reputation Engine
Question 10 of 15
What is your average Google star rating?
Star rating is the first thing a potential customer sees before they click your profile.
Section 4: Reputation Engine
Question 11 of 15
Do you have a system that automatically asks customers for reviews after a job?
Contractors with a review request system get 3 to 5x more reviews than those who ask manually or not at all.
Section 4: Reputation Engine
Question 12 of 15
How many new Google reviews have you received in the last 30 days?
Fresh reviews signal to Google that your business is active. Recency matters for ranking.
Section 5: Lead Pipeline
Question 13 of 15
Where do most of your new customers come from right now?
Understanding your current lead sources tells us where the biggest growth opportunity is.
Section 5: Lead Pipeline
Question 14 of 15
Are you running paid ads right now (Google or Meta)?
If yes, do you know your cost per booked job?
Section 5: Lead Pipeline
Question 15 of 15
Do you have a goal for how many jobs per month you want to be booking?
This helps us understand where you want to go, not just where you are.

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